Partnership enables advisors to search, quote, and book tours directly within their workflow

December 4, 2025 – Project Expedition, a leading tour operator and distributor, and Tern, the all-in-one technology platform for travel advisors, today announced a booking integration that streamlines how advisors access and book tour content. The partnership, unveiled during Tern's winter webinar, addresses a longstanding industry challenge by eliminating the friction and back-and-forth that has traditionally made tour bookings cumbersome for advisors.

Solving a Persistent Industry Challenge
Through this partnership, Project Expedition and Tern are tackling a problem that has long frustrated both advisors and tour operators: tour packages often go unquoted due to the complexity of working across disconnected systems. The new integration enables advisors to search Project Expedition's full public facing catalog, add tours to client itineraries, generate accurate quotes, and complete bookings without leaving Tern's platform.

“We’re thrilled to partner with TERN. From the moment I met Katie and David, it was clear they’re building something meaningful. Their technology expertise—paired with their commitment to strong, personal relationships with clients and partners—aligns perfectly with Project Expedition’s mission to empower Travel Advisors to plan and book the best in-destination experiences.” - Rob Keen, Co-Founder of Project Expedition

“Project Expedition was the ideal partner to launch this capability," said David Shull, CEO of Tern. "Their commitment to making tour content more accessible to advisors aligned perfectly with our vision. Now advisors can discover tours, build itineraries, price everything accurately, and book directly, all in one place. But here's what matters most: we're the technology facilitating the booking. We're not the host agency. Advisors retain all their commissions, and their relationships with clients and suppliers stay intact.”

How the Integration Works
The integration gives advisors seamless access to Project Expedition's tour offerings directly within the platform where they're already building client itineraries and managing relationships. Rather than toggling between systems or manually transferring information, advisors can now complete the entire workflow in one place. The partnership preserves the direct relationship between advisors and Project Expedition while eliminating the technical barriers that have historically made tour bookings cumbersome. Advisors retain their due commissions, and the booking relationship remains between the advisor and Project Expedition, with Tern serving solely as the technology platform.

Expanding Access to Tour Content
For Project Expedition, the integration represents a significant expansion in how advisors can access and book their tours. By meeting advisors where they already work, the partnership removes friction from the booking process and makes Project Expedition's content more discoverable.

For Tern, Project Expedition becomes the first booking integration partner in what will be an expanding network of supplier partnerships, marking the company's entry into booking technology.

About Project Expedition
Project Expedition is a US- and UK-based tour operator and distributor built with one focus: supporting travel advisors. An advisor-first solution for booking in-destination travel, Project Expedition makes it easier for advisors to add value at every stage of the journey—before, during, and after—with seamless booking in one place. Their curated inventory spans 34,000+ vetted experiences in 800+ cities worldwide, from day tours and shore excursions to private transfers, airport lounges, and more. Every option is designed for confidence, ease, and commissionable value on every booking.

About Tern

Tern is an all-in-one platform built for travel advisors, agencies, and host agencies. From itinerary creation and CRM to commission tracking and analytics, Tern streamlines the tools travel professionals need to run and grow their businesses.