AXUS AND PROJECT EXPEDITION PARTNER TO STREAMLINE TRAVEL PLANNING AND ITINERARY MANAGEMENT

Rutherford, New Jersey – June 20, 2024 – Northstar Travel Group announced today that AXUS, its premier itinerary building and collaboration system for travel planners, DMCs and tour operators, will now enable users to quickly import activities, tours, and excursions from Project Expedition.

In addition to importing items confirmed and proposed items, AXUS users can now trigger an automated email drip campaign to select travelers. When the drip campaign option is triggered, this will notify the Project Expedition team who will then promote activities via an email campaign on the agent’s behalf utilizing the agent's branding and unique affiliate link to ensure any confirmed bookings are assigned to the agent for commission purposes.

"Project Expedition's integration with AXUS is an exciting milestone for our segment of the industry because this connection will empower travel advisors with several new features that make it easier for them to sell tours and excursions, and seamlessly incorporate those bookings into existing itineraries," said Rob Keen, Co-Founder at Project Expedition.

“This new integration is extending and simplifying the ability for our AXUS users to incorporate tours and excursions with increased efficiency and greater convenience,” said Greg Wilshire, the Senior Business Development Director for AXUS Travel App. “Project Expedition is a respected travel experience organization, and we are excited about this collaborative effort.”

The integration offers travel advisors the ability to import Project Expedition's rich content directly into AXUS, reducing manual data entry and significantly speeding up the itinerary creation process. Advisors can now enhance their offerings with a diverse range of experiences, ensuring travelers receive tailored and memorable trips.

Moreover, the automated email drip campaign feature enables travel advisors to maintain consistent communication with their clients. By sharing personalized itineraries with embedded referral links, advisors can effortlessly promote additional services and earn commission, enhancing both client engagement and business profitability.

Key Benefits of the Integration:

- Efficient Importing: Quickly import tours, activities, and excursions from Project Expedition directly into AXUS itineraries.

- Automated Email Campaigns: Set up automated email drip campaigns with a unique referral link to promote tours and excursions to travelers.

- Branded Emails: The automated drip campaign feature is branded to provide a single outreach to the traveler displaying the travel agency name, logo, and advisor name to provide a seamless experience for travelers.

- Enhanced Client Experience: Offer clients a richer travel experience with a diverse range of curated activities and refined itinerary management.

Greg Wilshire further emphasized, "The automated email drip campaign feature is a game-changer, allowing our users to engage clients more effectively and drive additional revenue effortlessly."

About Project Expedition

Project Expedition is an online platform for discovering and booking tours, activities, shore excursions, private transfers, multi-day itineraries, and tailor-made services in destinations around the world. Travel Advisors leverage Project Expedition's concierge team, proprietary technology, and diverse inventory of curated experiences to ensure that their clients have the best trip possible. For more information, visit projectexpedition.com.

About AXUS

AXUS is the leading itinerary management software designed for travel advisors, tour operators, and destination management companies. With its intuitive platform, AXUS enables users to create, manage, and deliver detailed itineraries, enhancing the travel planning process and improving client satisfaction. AXUS is a product of Northstar Travel Media, a global leader in business-to-business information and marketing solutions for the travel and hospitality industry.

About Northstar Travel Group

Northstar Travel Group is the leading information services, event, data, and marketing solutions company serving the global travel industry. Northstar’s extensive audience covers all segments of travel, including leisure, business, meetings, sports, incentives, hospitality, and travel technology. Northstar is also the majority shareholder in Inntopia, the leading e-commerce software, marketing cloud, and business intelligence company serving the mountain destination, golf, activities, and hospitality markets. Based in Rutherford, NJ, the company has five offices across the U.S., UK, and Singapore. For more information about Northstar’s solutions, audiences, and brands, visit northstartravelgroup.com. Northstar Travel Group is owned by funds managed by EagleTree Capital.

About EagleTree Capital

EagleTree Capital is a leading New York-based middle-market private equity firm, with over $5.6 billion of assets under management, that has completed over 40 private equity investments and over 95 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit eagletree.com or find EagleTree on LinkedIn.