Juaya is a municipality in the Sonsonate department of El Salvador. Juayua is a quaint little town up in the mountains, founded in 1577. The town's central plaza faces an old white cathedral that features a black Christ statue. This statue is a sister statue to that of the revered Basilica of Esquipulas in Guatemala and was carved by Quirio Cantano in the late 16th Century. The town has become a popular tourist attraction, locally and internationally due to its beautiful views and events, like the "Feria Gastronomica" the translation of which means "food festival".